The “why” of it all.

⌃⌃ This is a launch email.

The goal:

Introduce the Squad to our new collection (Rainbow)

Key messages:

• New products are available

• You’re helping the planet by using Stasher instead of single-use plastic

• Every purchase helps save the planet by giving back

This is a campaign email. ⌄⌄

The goal:

Kick off our “Earth Month campaign”

The concept:

Earth Month is Stasher’s time to shine. It’s a brand that’s all about making small changes to help the planet, so this is the month we focus on educational content and partnerships with other green businesses.

Key messages:

Introduce the Earth Month tagline “Save what matters”

Let people know that purchases this month give back even more to good causes

Inform the Squad about the new partnership we’ve made in an effort to remove single-use plastic from the oceans