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The ask:

Create NerdWallet’s first OOH campaign, including a BART takeover, TV commercial, and radio spot. Strike a balance between clarity around the product offering and incorporating the brand personality.

Headline: Nothing beats knowing.

My contributions:

Wrote all radio scripts. Contributed headlines. Contributed “knowing” scenarios for the TV commercial. Contributed brand voice “knowing” copy for BART takeover.

Brand Strategy, Brand Identity, Copywriting, Campaign Development, Content Production, Paid Advertising, Product Strategy

  • Investment vertical

  • Credit score vertical

  • Brand voice: You're so there

  • Core message

  • Value prop

  • Brand voice: That's so money

  • Brand voice: You're right on track

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