Welcome Email Series
This campaign targets newly verified customers – welcoming them and encouraging them to set up and use their full benefits (Bank Linking, Recurring Investments, Round-Ups, and Custom Portfolios) within their first 5 days.
Subject Line: Welcome to Acorns! Let’s get started.
About: Investing Basics (Day 0)
Subject Line: Link a bank account to invest with Acorns
About: Investing Basics (Day 1)
Day 1 push notification: Reminds user to link their bank account so they can take advantage of all the product has to offer.
Subject Line: Auto-invest your spare change with Round-Ups
About: Investing Basics (Day 2)
Day 2 push notification: Encourages customers to set up Round-Ups.